AMEN is a break from the moment — an adaptation of something we’ve always taken for granted.

We grew up drinking and experiencing bitter almond in a certain way. But AMEN is the desire for change. This time, it’s the almond that adapts to the new times — to us. The word becomes the will to create a cult: a celebration of moments.

A cult not in the religious sense, but as an homage — a tribute to the fleeting moments life offers us. A late afternoon with friends. A belief we follow. A space we miss and remain loyal to. More than a “religion”, AMEN seeks to build a community around those moments — “disciples” who spread the word with unshakable faith. They believe the time for change is now. And they hold the conviction that something incredible is about to happen... so be it.

A cult forms around a character — a community “blessed” by the AMEN stencil. Blessed are those who drink and believe in the word: AMEN.